Archive for April, 2012

Celebrating Malbec World Day with a Big Mac

April 20, 2012

written by Michael Oudyn

The second annual Malbec World Day was celebrated on April 17. “One global superstar” was the slogan.

In a related story “Big Mac with Malbec” is McDonald’s latest value meal. You get a Big Mac, a beef empanada, and some Argentine red made from the Malbec grape. This innovation is probably NOT coming soon to an outlet near you.  Unless, of course, you are in Mendoza, the epi-center of the Argentina’s wine industry, where this burger-with-wine pilot is being launched during national Wine-Harvest Festival.

Malbec is the obvious choice of grape. Still going nowhere fast in its native Bordeaux and Loire, Malbec has adapted fabulously to the semi-desert, mineral soils, and high altitudes of Mendoza since it arrived in 1853 and is now Argentina’s signature export grape, like Sauvignon Blanc from New Zealand.  And it has achieved Argentina’s ultimate seal approval; it is one of only five food stuffs declared “Patrimonio cultural alimentario, and gastronomico argentino”.  This poor immigrant, “the French grape,” has come a long way. (more…)