Archive for the ‘Wine marketing’ Category

“You can’t tell a wine by its label. Or can you?”

October 18, 2014

written by Michael Oudyn

Glasses at Buellton tasting

Hundreds of wines await, so let’s grab a glass and… check out those labels!

After Paso Robles (see previous post) I was a little wined out. So I grabbed a glass and set out to savor… the labels. Here are four I found intriguing.  Some because of their catchy and original graphics.  Some because they were in some way true to the winery’s story and essence.  Some just tickled my fancy.   Here are excerpts from interviews with the winery´s representatives.

urban legend

URBAN LEGENDS CELLARS: Oakland, California

“I’m Marilee Shaffer. I’m part of the winemaking team at Urban Legends Cellars Winery in Oakland.” (more…)